Getting Out the Vote

Less than one week until Election Day. In order to celebrate, we are going to spend these final days examining original and effective tactics campaigns are deploying to market their final message and drive voters to the polls.

Commit to Vote Challenge

http://www.barackobama.com/commit-to-vote-challenge/?inspired_by=506315849&g=3&source=20101022_CTVC_IFP_C_F&ref=nf

If you are a Democrat then chances are you received this on your Facebook page at some point over the last few days. OFA is sending this message to registered Democrats on Facebook asking them to commit to vote. Users are transferred to the Commit to Vote website on barackobama.com. After signing up, users can then challenge their friends to also vote in November. This is social media canvassing at its core.

Road to Victory Tour

http://burrforsenate.com/newsroom/7-days-victory

Senator Richard Burr (R-NC) has fired up the bus and is travelling throughout the state of North Carolina on his Road to Victory tour. The one-term Republican, and fellow Wake Forest alum, is primarily using video to generate voter enthusiasm – with his website front page saturated in Youtube links. He is also using Facebook to ensure North Carolinians know where they can vote early. The “EarlyVoteNC” icon on his page allows supporters to find their early voting location by entering their address.

24 Hours of Tom

http://www.perrielloforcongress.net/24hoursoftom

Embattled Freshman Congressman Tom Perriello (D-VA) embarked on a 24 hour, 22 stop tour on October 25. The Congressman tweeted continuously throughout his tour and placed a tour map on his website. The tour generated substantial positive publicity in local newspapers and the coverage continued into the follow day with the announcement that President Obama will hold a rally with Perriello on October 29.

Advertisements

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s

%d bloggers like this: