Facebook may soon become even more important to politicians. Vonage has launched an application that lets people call their Facebook friends for free. The app, available for iPhone, iPod Touch and Android devices, uses Voice over Internet Protocol (VoIP) technology to make calls. Later versions will include instant messaging and SMS technology. How can politicians and campaigns take advantage of this?
Well, a candidate running for public office can call (and later text) for free every Facebook friend who has an iPhone or Droid and has downloaded the app. This service can reduce campaign costs and serve as another avenue to generate donations and support. Also, campaign volunteers can use it as a service to connect and coordinate activities with each other. As the campaign rolls into GOTV mode or even on Election Day, this is another channel candidates can use to drive voters to the polls.
The technology is still in its infancy and its affects on 2010 may be minimal. But this is certainly a new technology which could have big political impacts in the near-future.
To learn more about the service, read The Guardian’s article here.